A few months ago, I stumbled upon something that completely changed the way I create content for this blog. That something was Claude — Anthropic’s AI assistant — and more specifically, a feature called Claude in Chrome, which lets Claude connect directly to websites and tools I use every day, including WordPress.

In this article, I want to share my experience of discovering Claude, how I learned to work with it, and walk you through a step-by-step tutorial on how I now use the Claude connector to write and publish articles directly on my WordPress blog — just like this one.

How I Discovered Claude

My journey with AI tools started like many others — experimenting with different platforms, testing prompts, and trying to figure out how to make AI genuinely useful for my work as an IT consultant and startup enabler. I had used other AI assistants before, but when I tried Claude, something clicked.

What stood out to me was the depth of Claude’s responses. It wasn’t just generating text — it was thinking through problems, asking clarifying questions, and producing content that actually sounded like me when I gave it the right context. I started using it for brainstorming, structuring ideas, and eventually for writing full articles.

But the real game-changer came when I discovered Claude in Chrome — a browser extension that allows Claude to interact directly with web pages. This meant I could ask Claude to navigate to my WordPress dashboard, create a new post, write the content, and publish it — all from a single conversation.

What Is the Claude WordPress Connector?

Claude in Chrome is essentially a bridge between Claude and your browser. When you enable it, Claude gains the ability to see what’s on your screen, click buttons, fill in forms, navigate between pages, and interact with any web application — including WordPress.

For a blogger, this is powerful. Instead of the traditional workflow of writing in a separate document, formatting it, copying it over to WordPress, and then adjusting everything manually, you can now have a conversation with Claude where you describe what you want, and Claude handles the entire process.

Here’s what the connector can do with WordPress:

• Navigate to your WordPress admin panel and open the post editor
• Write the article content directly in the editor, formatted with proper HTML
• Set categories, tags, and other metadata
• Preview the article before publishing
• Publish or save as draft — with your confirmation at every step

Tutorial: How I Write a Blog Article Using Claude in Chrome

Let me walk you through the exact process I follow to create and publish an article on this blog using Claude. This is the same method I used to write the article you’re reading right now.

Step 1: Set Up Claude in Chrome

First, you need to have the Claude in Chrome extension installed in your browser. Once it’s active, you’ll see a Claude panel that you can open alongside any web page. The extension connects your Claude.ai conversation to your browser, allowing Claude to see and interact with the pages you have open.

Make sure you’re logged into your WordPress dashboard before starting the conversation with Claude.

Step 2: Open the WordPress Editor

I start by navigating to my WordPress admin panel and opening the “Add New Post” page. Claude can see this through the browser connector. I simply tell Claude something like:

“I want to create a new blog article on my WordPress site. I already have the editor open.”

Claude then takes a screenshot of the page to understand the current state — which editor I’m using (Classic or Block), what fields are available, and where to input content.

Step 3: Describe the Article You Want

This is the most important step. Instead of writing the article myself from scratch, I have a conversation with Claude about what I want. I describe:

• The topic — what the article is about
• The angle — tutorial, personal reflection, opinion piece, etc.
• The tone — conversational, professional, technical
• Key points — specific ideas, frameworks, or experiences I want to include
• The style — I can even reference a previous article so Claude matches the format

For example, for my leadership article, I told Claude about the HEC Paris module I had completed, the key frameworks I studied (Savoir-Relier, 3Gs, Ladder of Inference), and asked it to help me structure and write the article in a personal, reflective tone.

Step 4: Claude Writes Directly in WordPress

Here’s where the magic happens. Claude doesn’t just generate text in the chat — it actually types the content directly into the WordPress editor. It switches to the Code view (for clean HTML), and injects the full article with proper formatting: headings, paragraphs, bold text, lists, blockquotes, and more.

This saves an enormous amount of time. No copy-pasting, no reformatting, no losing your styling between tools. The content goes straight where it needs to be.

Step 5: Review and Iterate

Once the content is in the editor, I review it. If something doesn’t feel right — maybe a section is too long, the tone isn’t quite what I wanted, or I want to add a personal anecdote — I simply tell Claude in the chat:

“The introduction is too generic. Make it more personal — start with how I felt when I first tried this.”

Claude then makes the edits directly in the WordPress editor. This back-and-forth is what makes the process feel collaborative rather than automated. I stay in control of the content while Claude handles the execution.

Step 6: Set Categories and Tags

After the content is finalized, I ask Claude to set the appropriate categories and tags for the post. Claude can scroll down the WordPress editor, find the category checkboxes and tag fields, and fill them in based on our conversation.

Step 7: Preview and Publish

Before publishing, I always preview the article to make sure everything looks right on the live site. I can ask Claude to click the Preview button, and then I review the result myself. Once I’m satisfied, I give Claude the green light to publish — or I save it as a draft to review later.

The important thing is that Claude always asks for my confirmation before publishing. It never takes irreversible actions without my explicit approval.

Tips for Getting the Best Results

After using this workflow for several articles, here are the lessons I’ve learned:

Give Claude rich context. The more specific you are about your topic, audience, and style, the better the output. Don’t just say “write about leadership” — share your actual experience, the frameworks you studied, what resonated with you personally.

Reference your existing articles. If you want consistency across your blog, show Claude a previous article (or even just a screenshot) so it can match your tone, formatting, and structure. That’s exactly what I did for this article — I shared my leadership post as a style reference.

Iterate in conversation. The first draft is a starting point, not the final product. Push back on anything that doesn’t feel authentic. Ask for revisions. The real value of Claude comes from the dialogue.

Stay in the driver’s seat. Claude is a powerful tool, but the ideas, the voice, and the editorial decisions should be yours. Use Claude to express your thoughts more clearly and efficiently — not to replace your thinking.

Use the Code editor. When Claude injects content into WordPress, the Code (HTML) editor gives the cleanest results. The Visual editor can sometimes reformat things unpredictably.

Why This Workflow Works for Me

Time is my most scarce resource. The traditional blogging workflow — brainstorm, outline, draft, edit, format, upload, publish — could easily take a full day for a single article.

With Claude in Chrome connected to WordPress, I can go from idea to published article in a single focused session. The AI handles the heavy lifting of drafting and formatting, while I focus on what matters most: the ideas, the insights, and making sure the content genuinely reflects my experience and expertise.

This article you just read? It was written and published using exactly this process. Claude and I had a conversation, I described what I wanted, and Claude wrote it directly into my WordPress editor. What you see is the result of that collaboration.

If you’re a blogger, content creator, or professional who wants to streamline your writing process, I highly recommend giving Claude in Chrome a try. It’s not about replacing your voice — it’s about amplifying it.

Have questions about this workflow? Feel free to reach out — I’m always happy to share what I’ve learned.